ALDI shoppers aren’t just fans. They’re a sub-culture of freethinkers whose lives (and shopping habits) are dictated not by the nonsensical world around them, but simply by their own good sense. Through a series of social films we found super-fans to bring to life their LOVE of a specific ALDI product and how that works in their everyday life. This was followed by ALDI Mania highlighting the ALDI merchandise.